Category Archives: Search Engine Optimisation

SEO Theory – Backlink Category Relevance

Backlink Category & It’s Importance

Starting at the beginning, if you analyse the backlink profile for almost any site that ranks at or near the top of Google for competitive search terms you will see an interesting pattern.

Virtually all of the top ranking sites (for uber competitive high traffic phrases) have a commonality…. their backlink profile shows a strong relevant category pattern.

This isn’t accidental. In the majority of cases, those sites are industry leaders, so typically attract lots of Continue reading SEO Theory – Backlink Category Relevance